How to Build Positive Client Relationships


Great relationships with clients are the lifeblood of your business, no matter the industry. Fostering professional partnerships in the technology sector takes a positive attitude, exemplary communication skills, honesty, and – of course – strong technical competence. A client needs to fully understand your organization is one worthy of their trust.

With a robust client list in mind, here are a few ideas on building mutually rewarding relationships with your customers. Hopefully, these insights give your company more business than ever before! Good luck in your efforts.

Treat your customers as people – not just a business opportunity.

Always remember your customers are people, not just another boost to your company’s bottom line. Treat them with respect and honesty at all times. Make it a point to keep all business interactions serious, but lighthearted. They need to feel comfortable working with you and the rest of your team.

Open communication is a must.

Effective communication plays a vital role in fostering positive client relationships. This policy needs to apply throughout an entire project lifecycle – from initiation to its successful completion. Always be open with your customers regarding the status of a project; never leave them in the dark!

Strong two-way communication in-person, over email, or on the phone helps to build the trust necessary for a great client relationship. Make sure everyone with a client-facing role on your team fully understands (and adheres to) this philosophy.

Make yourself available at all times.

Even when your technical staff is responsible for fixing a client issue, be reachable on a 24/7 basis throughout the entire process. Make sure the client knows how to contact you; either by phone, email, or instant messaging. Stay available and be responsive!

Always find a workable solution.

Whenever your organization causes a problem for your client, burn the midnight oil to find a workable solution. Offer a mea culpa and ensure your team focuses on returning the client’s operations back to normal as quickly as possible.

In many cases, businesses are judged by how they handle adversity. Do whatever it takes to make sure your company becomes known for exemplary service during any situation.

When your organization needs additional insight on running a great IT company, talk to the knowledgeable team at MindFinders. As one of the top technology staffing agencies in the Metro Washington DC area, we offer the great candidates able to hit the ground running at your office. Schedule some time with us at your earliest convenience!


Written by Tim Booker, President and CEO of MindFinders, with over 20 years of industry experience.

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